The moonlit guild / achievement collection
TREASURE 01 · Crabmee · social campaigns
Social engagement growth through content calendars and promotional campaigns.
TREASURE 02 · Crabmee · quarter over quarter
Follower growth that brought more people into the brand's community.
TREASURE 03 · Collegiate esports · livestream
Viewers tuned in to an international tournament featuring 120+ competitors.
The collection continues / events, community & creative craft
The creative inventory
A physician panel hosted by JED and UH CAPS in partnership with Valenti Integrated. UH’s story recognizes Thanh Mac as part of the student team that brought the event to life.
Photo: University of Houston article
Read the UH articleI created this flyer and personally led the event planning for Crabmee’s community trading event. The creative brings together collectible trading, blind boxes, raffle prizes and local vendors in a playful scrapbook-style design.
Creative work for a collaboration with clothing store Alchemai. This beach-day photobash pairs a yellow Alchemai hoodie with seashells, pressed flowers, matcha and a camera for a relaxed, summery mood.
I created this entire presentation for work, researching the CBD market, comparing audience segments and potential markets, and developing recommendations for Haoly’s website and wholesale offering.
View presentation ↗
I directed these videos as Crabmee’s Social Media Coordinator, featuring collectible unboxings, product showcases and playful in-store moments for @crabmee.us.
I interviewed the featured artist, Mike Geraci, for this In the Flow Creative Instagram post, sharing his story and perspective on yoga and teaching.
Player one has arrived
A WHIMSICAL ADVENTURE IN PR, MARKETING & EVENTS
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QUESTS · TREASURES · A LITTLE PIXIE DUST